The company debuted the next-generation AirPods that cancel out twice as much noise and include a new charging case with built-in 'Find My' technology

Right before Apple revealed the highly anticipated smartphones, the company debut the next-generation AirPods that cancel out twice as much noise

The company debuted the next-generation AirPods that cancel out twice as much noise and include a new charging case with built-in 'Find My' technology - for those who never know where their AirPods are.

Bob Borchers, Apple's vice president of worldwide product marketing, said in a statement: 'The new AirPods Pro deliver even better sound quality, a more immersive listening experience with Personalized Spatial Audio, and transformative audio features like Adaptive Transparency. With up to double the noise-cancelling power of their predecessor, the world's bestselling wireless headphones just got even better.'

And Apple said the AirPods Pro have better battery power, with six hours on a single charge.

The new earbuds will cost $249, and you can order them on September 9.

Apple also announced a completely new Watch, called Apple Watch Ultra, which is a rugged smartwatch for 'extreme athletes' with a titanium case that wraps around the display and side buttons that work even when the user is wearing gloves.

The new Airpods also include a new charging case with built-in 'Find My' technology - for those who always lose the set

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