Apple announced a completely new Watch, called Apple Watch Ultra, which is a rugged smartwatch for 'extreme athletes' with a titanium case that wraps around the display and side buttons that work even when the user is wearing gloves

Apple announced a completely new Watch, called Apple Watch Ultra, which is a rugged smartwatch for 'extreme athletes' with a titanium case that wraps around the display and side buttons that work even when the user is wearing gloves

Apple also announced a completely new Watch, called Apple Watch Ultra, which is a rugged smartwatch for 'extreme athletes' with a titanium case that wraps around the display and side buttons that work even when the user is wearing gloves.

Apple Watch Ultra can endure temperatures that fall below 0F or those that spike above 100F and has a new, advanced map to help explorers stay on their path.

The company said it also gets up to 36 hours of battery life on a single charge, just like the new Apple Watch Series 8, but this device will get a new 'battery optimization setting' this fall that increases power to 60 hours.

Apple Watch Ultra will be $799 and automatically includes cellular connectivity. Pre-orders start today and the device will be available September 23.

The Watch Ultra also has its own bands - three new bands with features for divers and runners.

It also has an advanced GPS system for hikers, helping them recall where they have been and show them where they need to go - putting an end to getting lost in the woods.

The new Watch Ultra includes three microphones to capture clear audio in the harshest environments, which are powered by an algorithm that uses the microphones to capture voice while reducing ambient background sounds, resulting in remarkable clarity.

'In challenging windy environments, Apple Watch Ultra uses advanced wind noise-reduction algorithms, including machine learning, to deliver clear and intelligible audio for calls,' Apple shared on its website.

Right before the world was introduced to a new Watch, Cook unveiled the Series 8 with an always-on display and provides up to 36 hours on a single charge - twice as much as the Series 7.

Series 8 is designed with several new features, such as a way to track ovulation and technology that detects when you are in a car crash in 'the most popular types of vehicles.'

Right before the world was introduced to a new Watch, CEO Tim Cook unveiled the Series 8 with an always-on display and provides up to 36 hours on a single charge - twice as much as the Series 7

The company says it is the most durable Watch yet - it is swim proof and crack proof. Although it is no match for the Watch Ultra.

Apple Watch Series 8 is also so bright, you can read text and notifications on the screen even when your wrist is down.

Users can purchase the Apple Watch Series 8 for $399 or $499 with cellular connectivity. Pre-orders open today, with the device available on September 16.

The reveal took place Wednesday during the tech giant's annual product event hosted at its headquarters in Cupertino California. v

Jeff Williams announces Apple Watch Series 8 during the live event, which he said: 'It has all the things you love about Apple Watch, plus even more.

'It has new watch faces, and it's bright even when your wrist is down.'

The cycle tracking feature is a major addition to the Apple Watch, which allows users to monitor their period cycles for better family planning.

Series 8 is designed with several new features, such as a way to track ovulation and technology that detects when you are in a car crash in 'the most popular types of vehicles

This is possible through a new temperature sensor to provide estimates of when the wearer is ovulating.

Apple says its cycle tracking will also alert you on your iPhone and can help bring your attention to any other health issues that might come up.

The company stresses that all health data collected by the Watch is protected by end-to-end encryption.

'Your cycle tracking data is encrypted on your device and only accessible with your passcode Touch ID or Face ID,' according to Apple.

Along with tracking health, the Apple Watch Series 8 can help save your life more than ever before.

The device features a new sensor with a high-G-force accelerometer that detects when you have been in a car crash, such as 'side impact, rear end collision and rollovers.'

The feature, dubbed 'car detection,' only activates when you are traveling in a vehicle.

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