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Nokia launches four new devices and a new eco-friendly rewards scheme to encourage customers to keep their phones for longer and cut down on e-waste at IFA 2022

  • Nokia reveals a subscription service 
  • Called Circular that charges a monthly price Called Circular, it's aimed to incentivise phone users to keep devices for longer
  •  It aims to reduce e-waste and reduce environmental impact of phone ownership  

The maker of Nokia devices, has revealed four new devices and an environmentally-friendly subscription service at IFA 2022 in Berlin.

Called Circular, the subscription service incentives people to keep their phones and tablets for longer by offering them eco-friendly rewards, which they can use to plant trees, remove plastic from rivers, or provide connectivity to those in need. This way, Circular will reduce e-waste and in turn minimise the negative impact phone ownership can have on the planet, HMD Global said.
The subscription service includes a £30 set-up fee, with phones and tablets then available for a range of prices starting at £10 a month. HMD Global also revealed four new devices at IFA, including its most eco-friendly smartphone yet, the Nokia X30 5G, which is made from 100 per cent recycled aluminium and 65 per cent recycled plastic.
Nokia phones are now released by HMD Global, which purchased the rights to the Nokia brand name in December 2016. 'At HMD Global, home of Nokia phones, we want people to keep their phones for longer and this can be seen across three areas,' said Florian Seiche, CEO at HMD Global.
'We have introduced Circular, a truly circular subscription model that rewards people who extend the lifecycle of their phones. 'We build our devices with more recycled materials and continue to boost our longevity heritage with software and security updates.
'And we are working hard to live this approach as a company, with our business-wide sustainability pledges that shows our commitment to continue to work harder to protect tomorrow.' Circular will recycle, refurbish and re-subscribe devices returned to the firm, or donate them to charitable causes in order to keep them out of landfill.

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