Google finally unveils its £349 Pixel 4a to rival the iPhone SE

Pixel 4a is only available to order in black due to shortages from Covid-19

Available for pre-order in UK, Ireland, France, Germany, Italy, Spain on Sept 10

Google will put the Pixel 4a on general sale on October 1 at £359/$359

12MP rear camera, 6GB RAM, 5.8' OLED screen and a 3.5mm headphone jack

It sees a return for the much-loved rear-mounted fingerprint sensor as well as an excellent and simple camera system, a stalwart of Pixel handsets.

All this comes at a price of just £349/£349, undercutting the rival iPhone SE. Google and Apple, two true juggernauts in mobile manufacturing, have both thrown their weight behind affordable handsets that are smaller and cheaper than their flagships while still being full of some high-end tech. Despite experiencing difficulties due to the current global situation, the Pixel 4a strikes an excellent balance between affordability, performance and aesthetics.


It is only available in black and will be available for pre-order in UK, Ireland, France, Germany, Italy, Spain on September 10 and will go on sale on October 1.

Google has also announced that there will be a 5G version of the 4a, but it will not be released alongside the regular model.

In a vague statement in a blog post, Google said: 'This fall, we'll have two more devices to talk about: the Pixel 4a (5G), starting at $499, and Pixel 5, both with 5G.

'Pixel 4a (5G) and Pixel 5 will be available in the U.S., Canada, the United Kingdom, Ireland, France, Germany, Japan, Taiwan and Australia.

In comparison, the SE has a 12MP rear camera and a 7MP front-facing camera. Both companies use a single rear lens and enhance the images with software, utilising the impressive processors in both phones - the A13 bionic chip from the iPhone 11 in the SE and the Qualcomm Snapdragon 730 for the 4a.

The 4a is also able to record 4K video at 30 frames per second, keeping pace with its iOS competitor.

Other phones at a similar price-point, such as the OnePlus Nord, have taken a different tact in order to poach a share of the market, sticking more lenses and megapixels into the device and hoping quantity results in increased quality.

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