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The £38,000 Jag for Dads (and school-run mums): Car firm announces 1,300 new jobs as it builds its first 4x4

Jaguar bosses announced the new vehicle in Detroit last night
Recruitment starts today for 1,300 new workers to build the car in Solihull
Jaguar Land Rover announces its fifth successive year of sales growth

 It's good news for dads who feared their days of roaring along in a sports car were behind them.
Jaguar is building its first 4x4 – and there’s plenty of room for the kids.
The British firm today announced 1,300 new jobs to help it create the five-door, five-seater sports utility vehicle, which will cost around £38,000.

 The forthcoming Jaguar F-PACE four-wheel-drive family car
Firmly aimed at ‘Jag dads’ with children to ferry around, the all-wheel drive car will come with extra grip technology, meaning it’s safe and reliable in all weathers.
More practical than the sleek saloons and super-charged sports cars the firm is known for, it is also designed to appeal to busy mums on the school run – for whom it has been dubbed the ‘She-Type’ Jaguar.
To keep the youngsters entertained during longer journeys, the car will also feature on-board wi-fi and a Meridian digital audio system.

 Jaguar Land Rover chief executive Dr Ralf Speth said: ‘Today’s announcements once again demonstrate our commitment to the UK and the advancement of a high-tech, high skilled, manufacturing-led economy.'
‘We want to offer customers greater choice, with even more exciting vehicles, crafted with that special British flair. ‘
The F-PACE will be powered by a new generation of fuel-efficient two-litre petrol and diesel engines, to be built at the firm’s new £355million plant in Wolverhampton.
But drivers who want even more power can opt instead for the three-litre V6 engine used in the two-seater Jaguar F-Type.
Global sales director Andy Goss said Jaguar’s aim with the F-PACE was to create the ‘ultimate practical sports car’. It will be built at the firm’s Solihull factory near Birmingham.
Recruitment started in the UK today for the 1,300 new employees to help build the car at Jaguar Land Rover’s Solihull factory near Birmingham. It is the latest step in ambitious expansion plans which could see that company’s total production double to 750,000 cars a year.
Jaguar Land Rover today announced its fifth successive year of sales growth, with an annual increase of 9 per cent.
Land Rover had its ‘best ever year’ with sales also up 9 per cent to 381,108 on the back of record sales of Range Rovers, Range Rover Sports and Range Rover Evoques.
Jaguar sales were up 6 per cent for the year to 81,570 vehicles.
Jaguar Land Rover is one of the UK’s largest exporters and generates around 85per cent of its revenue from exports.
Globally, exports to China were up 28 per cent to 122,010 in 2014, those to Europe up 3 per cent to 86,310, and up 2 per cent to 74,981 in North America. Sales in the UK were up 7 per cent last year to 82,872.
Other strong performers included Australia up 19 per cent to 11,273 vehicles, and Korea up 33 per cent to 6,677.

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