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What will Bond make of that? Indian tractor firm's hat in the ring to buy a stake in Aston Martin

Aston Martin: Could an Indian tractor owner soon take a stake in the iconic car brand?
 An Indian tractor firm has reportedly offered more than $250million for a stake of up to 50 per cent in iconic British car-maker Aston Martin.
Mahindra & Mahindra (M&M) is set to go head-to-head with Investindustrial, an Italian private equity firm, for a piece of the luxury sports car manufacturer.
The current owners, Investment Dar based in Kuwait, are selling a chunk of the car company – famous for being driven by British fictional spy James Bond - and it will use the cash to fund new research and development projects, according to reports.
The Kuwaiti firm is said to have struggled in recent years to come up with the funds needed to keep up with the technology spend of some of its rivals.
Aston Martin, which produces its cars in Warwickshire, would be an attractive proposition for M&M. The Mumbai-based firm has been on the hunt for a prestige car brand in the past.

M&M is the world’s largest tractor producer and showed interest in Jaguar Land Rover – but that ended up in the hands of another Indian firm Tata, while it also had interest in Saab.
Jaguar Land Rover has boomed under Tata, but has done well with cars that are more an affordable luxury for motorists’ and not right at the top end scale.
For example, its Jaguar XF, Range Rover Evoque and Range Rover Sport have sold well. All are expensive, but accessible, ranging from £30,000 to £60,000 in price.
However, Aston Martin prices start much higher. For example, a Vantage costs from £85,000 while a DB9 starts at £133,000.
Brokerage Edelweiss says that Aston Martin requires significant investment. It says the benefits of a technology transfer to the Indian tractor and utility vehicle maker's product portfolio would be ‘questionable’ because of the difference between the two companies'.
In today’s trading, shares in M&M fell three per cent.

The DB5 was used in Bond classic Goldfinger - and shot the Aston Martin brand to worldwide prominence

Aston Martin was bought from Ford in 2007 and is one of the world's most desirable luxury car brands.
It got an iconic shot in the arm for its fame in 1964 when Bond movie Goldfinger was released. It starred Sean Connery in a DB5 and the original from the movie was sold to an American investor for over £2million.
The DB5 - complete with its famous ejector-seat – was once again used in the latest Bond instalment, Skyfall, starring current Bond, Daniel Craig and have long been a desirable motor for drivers worldwide.
See This is Money’s top five Bond cars to see how much it would cost you to have a garage full of Bond motors


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